As a registered non-profit organisation, Sharklife addresses the alarming exploitation of both shark populations and ocean fisheries in South African waters.  Actively they engage the urgent need for research and protection of many marine species.

 Though scientific research, education and awareness, Sharklife aims to bring about a positive change in the current destructive trends of ocean exploitation.

Sharklife currently aims to develop a compassionate desire to conserve sharks by altering public misconceptions about sharks and replacing the "Jaws" syndrome with positive understanding and respect.

Furthermore they aim to reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices.

By developing educational ocean experiences for South African will create an increase in marine tourism and transform shark populations into a sustainable living resource.